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Writer's pictureMarylen Ramos-Velasco

How does Great Customer Service benefit you and your business?


Almost every successful companies believe and recognise it is in the customer-experience business. We believe that Great Customer Service gives a competitive advantage that may reduce the cost of doing business that yields higher profit. This is the goal of every business but could also be a challenge with the global market nowadays.

Customer preferences changes through time and with the vast innovations, you should be able to focus on the factors that may affect your company’s position in the market. It may range from the quality / value of your product, cost, geographic location and skills. Given your current resources, you may increase your profit by differentiating from your competitors through service excellence.

Doing business is more than just providing a quality product / service. Service Excellence is delivering what the customer needs, managing their expectations and providing them a lasting experience that makes them want to avail more of your products / services. It is essential that you provide a unique customer experience by proactively anticipating your customers’ needs and expectations and exceeding them, every time.

Personally, I choose products, services and restaurants/hotels I need or want depending on the service I receive. Back in my previous employment, I have noticed that excellent service really counts. My previous employer would regularly provide training programs relevant to delighting customers. Handling corporate accounts and guest services previously, we have received good comments as well as repeat business due to the excellent service we provide them. This means lowering cost of acquiring new accounts and repeat business means profit for the company as well.

Now that we are providing learning and development solutions, we would like our clients to have a pleasurable experience working with us and would like to ensure that they receive value and benefit through the services we provide. Our recent trip in the Philippines made me thought about this topic again, most of the clients we visited have been in the business for years and even decades (different industries) and yet they all want to continuously develop and improve customer service.

We are really happy to hear positive response on recent projects we handled (http://www.ctssingapore.com/#!testimonials/y8e4s) and is looking forward to serve you soon. To experience our services personally, please visit us at www.ctssingapore.com or email us at corp@ctssingapore.com.

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