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Writer's pictureMarylen Ramos-Velasco

Aligning People's Values, Competencies, and Purpose with Organizational Goals


Aligning People's Values, Competencies, and Purpose with Organizational Goals

Success is often woven by the alignment of individual threads with the grand design of organizational goals. Yet, a prevailing challenge faced by many growing businesses in the realm of people and organizational development is the absence of a planned alignment between people's values, competencies, and purpose with the overarching objectives. This misalignment can lead to a host of difficulties, hampering growth and limiting the realization of full potential.


In fact, this came out in both my private conversations and live interviews with business and thought leaders globally. The implication could be costly and painful for both individual talents as well as the organization.



What is the Lack of Planned Alignment?


The lack of planned alignment refers to the oversight of not harmonizing the values, competencies, and purpose of individuals within the organization with its broader goals. It's akin to having a symphony where each musician plays a different tune, without any coordination.



Why is it a Detrimental Approach?

  1. Fragmented Efforts: When people's values, competencies, and purpose are not in sync with organizational goals, efforts become fragmented. This leads to disjointed actions that don't contribute cohesively to growth.

  2. Missed Synergies: Aligning individual strengths and aspirations with collective goals generates synergies that drive innovation and productivity. Failure to align can result in missed opportunities for collaboration.

  3. Reduced Engagement: Employees who don't see the connection between their work and the organization's purpose may become disengaged, leading to decreased morale and productivity.


How to Cultivate Planned Alignment:

  1. Define Organizational Purpose: Clearly articulate the overarching purpose and goals of the organization. This becomes the North Star guiding all efforts.

  2. Identify Core Values: Identify the core values that underpin your organization's culture. These values should resonate with employees and guide their behavior.

  3. Map Competencies: Define the competencies required to achieve organizational goals. This includes technical skills as well as soft skills like leadership and collaboration.

  4. Individual Assessments: Conduct assessments to identify employees' strengths, preferences, and aspirations. This helps match them to roles that align with their competencies and values.

  5. Customize Development: Tailor development plans to enhance employees' competencies while aligning with their aspirations and organizational needs. With AI and other technology, this process have never been very easy.

  6. Foster Open Communication: Create an environment where employees feel comfortable discussing their values, goals, and challenges. This open dialogue facilitates alignment.

  7. Recognition and Rewards: Recognize and reward individuals whose efforts exemplify alignment with organizational goals and values. This reinforces the importance of alignment.

  8. Regular Evaluation: Continuously assess the alignment of people's values, competencies, and purpose with organizational goals. Adjust strategies as needed.


The challenge of never planning and aligning people's values, competencies, and purpose with organizational goals is a significant obstacle that can hinder growth. By embracing a strategic approach that involves defining purpose, hiring the right talent, mapping competencies, and nurturing open communication, businesses can pave the way for synergistic growth. Remember, the journey towards success is illuminated by the harmony between individual aspirations and collective ambitions.


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