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Writer's pictureClaire Boscq-Scott

Training Employees to Care for Your Customers


You and I know that happy employees will increase their performances resulting in happy customers and happy bosses… We are entering a new era. It is time to start evolving into the next phase of higher consciousness, where businesses must be accountable for their people and their environment. Training your employees isn’t just a need, it is simply a necessity.   The importance of training your employees – both new and experienced – cannot be over-emphasized. Effective training of employees results in employees who:  


* Know what they’re doing  

* Save time  

* Have a good feeling about the company

* Get off to a good start  

* Reduce employee churn  

* Boost confidence  

* Sales growth of course.    


Training simply refers to the process of acquiring the essential skills required for a certain job. It targets specific goals, for instance understanding a process and operating a certain machine or system. There are certain skills that employees need to master when they are facing their customers, regardless of the type of contact that you have with customers, whether it is over the phone, face-to-face, in a restaurant or shop, in an office or financial institution, in the entertainment or tourist industries, good customer service skills help everybody.    


Some of these are basics, such as polite, friendly, smiling, helpful attitudes, but some others don’t come as naturally and need a little bit of practice to give them more confidence.    


An example would be “selling”: you can’t sell anything if you don’t know your product or service. If you go to a restaurant and ask the waiter what is the soup of the day, he will never be able to sell that soup if he doesn’t know what it is today! It is the same with any product or service. The first part of any sale is the product knowledge. So, take the time to train your employees on your products, what are the benefits for the customer then what are the features? Always start with the benefits and show them how they will meet their needs. A feature is simply a characteristic of your product or service, such as a camera that shoots up to ten megapixels, well the benefit could be that the camera will produce a better photo and a better way to capture important memories; this will mean more to the customer than a technical description.    


Bringing a more Caring energy into Training your employees means that you can inspire them, you can involve them in the daily business decisions so they can genuinely care about treating your customers right, to give them what they need, resulting in increased sales and customers’ loyalty.     Now, are you giving your all in employees’ development?  


* How can you inspire your team everyday?

* How can you involved them more into the business objectives?

* How can you develop a yearly training programme?

* What would happen if you brought a more caring energy to the way you train your employees so they can deliver exceptional customer experience?


Share your thoughts with me…



Need some extra help training your employees, let us inspire your team to deliver exceptional customer experiences


These programs will definitely be of help. Take advantage of a 50% discount on Customer Service, just add this COUPON CODE on check out: KCMZ4N8S for Customer Service Training, Small Business CX, and NLP valid until 01 August 2020.


Your employees are your customers, too! HR departments have a key role and have to re-design how they deliver exceptional employee experience to inspire, engage and retain their employees. Join us in our upcoming Free Virtual Training on Customer Centric HR on 13th August, Thursday at 3PM SGT.

About the Trainer:

Claire Boscq-Scott is on a mission to inspire businesses to thrive by bringing more care into what they do, alluring the senses to connect with employees and customers on an emotional level; enhancing business environments, increasing employees’ engagement and customer loyalty, through sensorial experiences. No 5 Top 30 Global Customer Service Guru and UK Top 10 CX Influencer, Claire is an authority in the Customer Experience Industry, Caring in Business Specialist and Sensory Queen, she brings a more holistic approach to Employee & Customer eXperience. She is a Keynote Speaker, Consultant & Trainer. She is the author of 2 books, Thrive with the Hive and Thriving by Caring, with its Audible version and its French version Prospérer en étant attentionné.

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